They may use a video ad to show off the “huggability” of their product and choose to use the number of potential customers who filled out requests for more information, lead generations, as their billable event.Ī freelance writer, on the other hand, might have more success with a follower ad that draws attention to their LinkedIn page. On the other hand, an ad campaign that generates many leads will cost more but may also generate more revenue.įor instance, a company that makes foam stuffing may choose to cater its message to a company that makes teddy bears. If the ad’s message is ineffective, then the billable events are more minimal.

LinkedIn ads are available in distinct styles that allow you to get the right message to the right people, and the platform’s unique pricing schedule makes it easy to try out different campaigns. For LinkedIn B2B advertising, this means that your business can target influential people in a variety of fields. LinkedIn has over 706 million members and four out of five of those members are decision-makers in their companies. This both expands and streamlines the lead generation process, allowing you to create different kinds of outreach for various niche audiences.įor business-to-business (B2B) advertising, LinkedIn ads have the unique ability to reach specific professionals in and around your sector, allowing you to engage in more focused and nuanced outreach. LinkedIn ads allow you to create a message that speaks directly to those you want to reach. The pricing structure and ability to create messages that attract the attention of specific groups may make the costs of LinkedIn ads well worth it.

However, social media has rapidly overtaken these channels as the most cost-effective advertising venue. And plenty of money is still spent on these to promote services, products, and more. There was a time when television, radio, and print media were considered the most effective avenues for advertising.

Cost of linked in ads